Could Licensing Another Brand Create Meaningful Growth for Your Business?
Evaluate whether a licensing opportunity can create new consumers, products, formats, channels or retail opportunities - and identify the risks that could make it an expensive distraction.
Takes approximately 6 minutes. Receive immediate personalized Scorecard results.
Get a clearer view of whether the opportunity makes strategic and commercial sense.
Your questionnaire evaluates six factors that can determine whether a licensing opportunity becomes incremental growth or unnecessary complexity:
Consumer Permission
Will consumers understand and believe the brand-product connection?
Incrementality
Can it create genuinely new growth rather than shift existing sales?
Brand Contribution
What does the licensed brand add beyond recognition?
Retail Opportunity
Is there a compelling reason for buyers to add it?
Economics
Can royalties, COGS, margin and required volume work together?
Execution Readiness
Can your organization develop, produce, sell and support it?
Your personalized results include:
- Overall Licensing Opportunity Score
- Six individual strategic scores
- Strengths and risk areas
- Issues that should be validated before moving forward
- Recommended next steps
Licensing decisions, pressure-tested by people who commercialize them
CPG Licensing brings deep experience across licensing strategy, CPG commercialization, retail positioning, and brand partnership evaluation. We help leaders separate the ideas that sound exciting from the opportunities that stand up to consumer, retail, economic, and execution scrutiny.
GET YOUR SCORE
Complete it in about six minutes and get an informed perspective on whether the opportunity merits deeper exploration. Qualified respondents are invited to a 30-minute working session to pressure-test the opportunity in detail.
No cost. No obligation. Credible even when the answer is no.